Projects
Hey there! I'm a Senior Content Strategist with eight years of experience
in storytelling and drafting engaging brand content.
Finding the Right Lab:
A Healthcare Web Experience
CONTENT DESIGNER / UX WRITER
I led cross-functional collaboration with stakeholders, UX designers, and developers to align requirements, resolve content challenges, and define page structure and content hierarchy for implementation.
Duration: 2025/08 - 2026/10
CONTENT DEVELOPER
I research and identify content that fits the tech industry's needs, ensuring all digital content follows W3C Accessibility Guidelines (WCAG). I write and edit all the articles on tech.adp.com/blog, implementing SEO best practices.
Duration: 2021/09 - 2024/07
CONTENT DEVELOPER / UI DESIGNER
I lead targeted email campaigns to engage three distinct contact lists, optimizing outreach to 20,000 users for maximum impact.
Tools: HubSpot, SmashFly, Mailchimp
Duration: 2021/09 - 2024/07
CONTENT DEVELOPER / UI DESIGNER
MY APPROACH
1) Get familiar with the target candidates, then write with their interests in mind.
2) Discuss the expectations and the tone of voice used in the client's business campaigns.
3) Keep the objective front and center – with a call to action!
Duration: 2019/01 - 2021/06
COPY EDITOR / CONTENT MANAGER
Goal: To increase brand awareness by growing social media communities and email/SMS subscribers.
Check out the podcast landing page here.
Duration: 2019/10 - 2021/03
CONTENT DEVELOPER
This is a booklet project with an individual client, a Taiwanese pianist. I ensure that material is clear, consistent, complete and credible, and that text is well written, grammatically correct, and accessible. I take the initial material and make it ready for publication.
Duration: 2022/03 - 2022/05
