My favorite project was a booklet I put together for Fashion for Conservation, a Seattle startup promoting conservational clothing. The goal was to attract more designers to collaborate with our team. The most challenging part was to build personas from targeted audiences because all the designers lived in different countries and specialized in various types of design.

I used HubSpot as my customer relationship management (CRM) system and kept track of them. I researched the designers and gathered information from their creations, working with the advertising and marketing team. It was fun working with jewelry designers, engineers, business analysts all in one project. Finally, I wrote content and copyedited the writing for different channels, including printed materials, digital flyers, websites, Facebook, and Instagram.