SEO

SEO CASE STUDY ​

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Client: Nemo's Bakery 

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Client's Website: https://www.nemosbakery.com/

 

GENERAL SITE RECOMMENDATIONS

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• Navigation

  • The directions “Buy in Online” and “Where to Buy” should be put under the same category. They direct users to different places to purchase.

    • Solution: Buy it Online can be under the category tab of Where to Buy.

• Calls to Action

  • The website tells the bakery’s story but does not show customer satisfaction after receiving the products right away.

    • Solution: I suggest moving the testimonies of clients to the upper part of the home page. It could be 1-2 short quotes that address the taste of the cakes.

• Partially Website is not loaded

  • I ran a mobile-friendly test with Google. The site itself is mobile-friendly. However, not all page resources can be loaded, which can affect how Google sees and understands the page.

 

HOME

Found via: SEOBOOK keyword tool

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keyword 1

• • baked goods; low; 9925

• keyword 2

  • carrot cake; medium; 138866

• keyword 3

  • bakery; high; 369855

 

<title>Ne-Mo’s Bakery</title>

<meta name=”description” content= “The main page of Ne-Mo’s Bakery including a mission statement of providing family style cakes.”>

<h1> Celebrate March with Ne-Mo’s Bakery </h1>

 

The mission of Ne-Mo’s bakery is to produce and to market individually portioned bakery products with an appealing homemade goodness, including carrot cakes, slice cakes, and treats. The story of the bakery started back in 1975 at San Diego, California. The Ne-Mo bakery now has clients all over the nation, and you may find your favorite treats here online and in stores.

 

Internal page 1: https://www.nemosbakery.com/cake-slices

• keyword 1

  • cake slice; low; 784

• keyword 2

  • pound cake; medium; 56386

• keyword 3

  • cake; high; 381631

 

<title>Cake Slices from Ne-Mo’s Bakery</title>

<meta name=”description” content= “A selection of different cakes provided by Ne-Mo’s Bakery, including pound cakes, lemon cakes, and chocolate cakes.”>

<h1> Treats: Cake Slices </h1>

 

You may find your selection of cakes, including pound cakes, lemon cakes, chocolate pudding cakes, and homemade goods on the page under the category of Treats. A pdf file is provided when you click your favorite product from Ne-Mo’s Bakery in which you will have access to the information of nutrition facts and ingredients included. The world of slice cakes will come beyond your imagination!

 

Internal page2: https://www.nemosbakery.com/history

• keyword 1

  • baking industry; very low; 777

• keyword 2

  • family recipes; low, 4339

• keyword 3

  • homemade cake recipes; very low; 14201

 

<title>The History of Ne-Mo’s Bakery</title>

<meta name=”description” content= “Paragraphs of how Ne-Mo’s Bakery started its business. The page includes its history, mission, and quality of control on its baking goods.”>

<h1>Ne-Mo’s Bakery Mission</h1>

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Ne-Mo’s Bakery is one of the leaders in the baking industry, providing quality baking goods and treats for its customers. Ne-Mo’s Bakery wants to focus on the family recipes, including traditional homemade cake recipes and fresh ingredients. We value and care about the quality of our products, bringing the best carrot cakes to the world. We are looking forward to connecting if you are a retailer! If you are a customer, visit us at one of the local stores!

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5 BACKLINKS

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• Link 1

  • Best Carrot Cake In San Diego (reaching clients)

  • https://www.yelp.com/search?find_desc=best+carrot+cake&find_loc=San+Diego%2C+CA

  • Link to: https://www.nemosbakery.com/where-to-buy

 

• Link 2

  • San Diego Magazine (media)

  • https://www.sandiegomagazine.com/

  • Link to: https://www.nemosbakery.com/where-to-buy

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• Link 3

  • Six Tips to Make the Perfect Sponge Cake (blogging opportunity)

  • https://en.paperblog.com/six-tips-to-make-the-perfect-sponge-cake-1697834/

  • Link to: https://www.nemosbakery.com/cake-squares

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• Link 4

  • 6 Tips for Choosing the Right Wedding Cake (blogging)

  • https://shoppingkim.com/6-tips-choosing-right-wedding-cake/

  • Link to:  https://www.nemosbakery.com/history

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• Link 5

  • Get Ready for a Last-Minute Super Bowl Party With These Primo Foodie Items (clients attention)

  • https://www.inc.com/john-brandon/get-ready-for-a-last-minute-super-bowl-party-with-these-primo-foodie-items.html

  • Link to: https://ne-mos-bakery.myshopify.com/